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NEWS AND VIEWS

Motivating Sales Teams with Powerful Incentive Psychology

Motivating Sales Teams

The element of surprise is very effective in motivating sales teams. And it’s not just because surprise incentives are fun. Scientific studies show that unexpected rewards tap into parts of the brain connected to learning and motivation. So how can you use this fact to your advantage in your sales incentive program? Let’s take a […]

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The Financial Advantage of Non-Cash Incentives

The Financial Advantage of Non-Cash Incentives

Technically, you don’t need any special tools to operate a company incentive program. Many organizations run incentive programs using rebates, debit cards, or gift cards without going through an incentive company or using online technology for a points program. They spend valuable time and resources, believing it saves money to manage the program in-house.  But […]

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Do You Know How to Make Your Channel Partners Happy?

How-to-make-channel-partners-happy

Here’s a question that might make some business-to-business (B2B) companies squirm uncomfortably: What have you done for your sales channel partners lately? It’s not enough to merely get along with your channel partners and maintain the status quo. Just like other types of relationships, they can become stale; one or more parties may become complacent. […]

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