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What’s the Difference Between Sales Incentives and Bribes?

difference between sales incentives and Bribes

For some people, the phrase “sales incentives” has an unpleasant ring to it. They imagine incentive rewards as sneaky ways to get unsuspecting salespeople to do what you want—behavioral bribes, essentially. But in a properly-run sales incentive program, those rewards can mean so much more than simply baiting salespeople into achieving sales goals. If implemented […]


Using Game of Thrones to Understand Sales Motivation

Understand Sales Motivation

A comprehensive sales motivation strategy isn’t always easy. Your salespeople might be bringing home the gold or losing their heads under pressure. Some may be motivated by travel incentives, while others value hard-earned, tangible trophies over cash rewards. With so many different personality types in any given sales team, it can be tough to know […]


7 Smart Ways to Use Channel Incentives in B2B Marketing

Ways to Use Channel Incentives in B2B Marketing

Channel incentives can be a great way to improve your B2B marketing and build better relationships with your most important sales channel customers. A channel incentives or distributor loyalty program that’s seamlessly executed, complements your business objectives and has a solid value proposition could be the thing that sets you apart from your competitors and […]


Facts on How Sales Incentives Increase Your Employees’ Job Satisfaction

sales incentives job satisfaction

This Is Why We Feel So Overworked [A study by Tony Schwartz], done in concert with the Harvard Business Review, found more than half of employees did not have: Regular time for creative or strategic thinking Ability to focus on one thing at a time Opportunities to do what they enjoy most Opportunities for learning […]


How Do Sales Incentive Programs Increase Job Satisfaction?


It is well documented that today’s businesses are doing more with less. That means salespeople, like all other types of employees, are taking on more stress and responsibilities, pressured to gain share in crowded markets. It also means that chances of burnout, exhaustion and demotivation are higher. You can only lose so much money to […]


Why Are Non-Cash Rewards Better than Cash?

Why Are Non-Cash Rewards Better than Cash

Imagine going down on one knee to ask the love of your life to marry you.  Now imagine, you pull out the ring box and open it up to display a wad a cash and you say, “You can pick out whatever ring you want for this amount of cash!”  You might not get the […]


How to Set up An Incentive Program – Research


Why Non-Monetary Sales Incentives Trump Cash [Q&A With Ken Thoreson] When it comes to sales games or contests, monetary incentives are not the best options in my opinion. What is important is value and meaning. In building incentive programs or contests, you need to make non-monetary rewards meaningful. The reason cash is not the best […]


Why Non-Cash Sales Incentives Are More Motivating Than Money

Non-Cash Sales Incentives

Everyone from academic behavior economists to business consultants has devoted research to figuring out what motivates humans to work harder. Most of these studies come to the conclusion that, when motivating people using incentive rewards, non-cash rewards have a greater impact on performances due to the stronger emotional responses they elicit. What does this mean […]


Sales Incentive Programs Can Grow Sales For Your Business


Do you want to increase ROI for your business while staying under budget? Loyaltyworks CEO Steve Damerow explains how to increase sales for your business without reducing your prices in the way of a sales incentive program. Drive ROI and grow sales with a sales incentive program by Loyaltyworks today.


Motivate Your Salesteams with This Research

Six Myths of Sales Performance Reality: Although high-performers achieve higher sales individually, “core performers” (those in the middle of the performance bell curve) account for the majority of your total revenue. There is also significant improvement potential with this core group; investment in improving their skills will provide higher overall revenue. Fact: Boosting core performers’ […]