What Are the Best Mobile Loyalty Programs in the Age of the Smart Phone?
Anyone seeking the best mobile loyalty programs out there is clearly aware of how important mobile devices have become in recent years. Gone are the days of a phone being just a phone — in today’s world, most people walk around with portable computers in their pockets. Internet access is available to us like never before. In fact, many smartphone owners use mobile apps on their devices first thing in the morning. This makes internet use a daily ritual akin to brushing your teeth!
Constant web access has had a notable impact on the way people interact with the internet overall. These changes extend to the use of loyalty programs, too. It’s no longer important to just seek out the best programs, as ignoring the mobile aspect can spell disaster for your loyalty program.
What Elements Should Be Present in the Ideal Loyalty Program Solution?
When you’re seeking out the best possible program, you need much more than just the program itself. There will always be a need for change or revision as you move forward, and having that flexibility in place from the start will make it much easier to adapt in the future. It’s also crucial that you get the support you need so you can more effectively use your new platform. Without adequate resources in your corner, improving your sales and building up customer loyalty becomes much harder. The ideal loyalty program is more than just an incentive campaign — it’s a complete sales and marketing tool, which should come along with:
- The essentials: your program should have everything you need to get started with your new loyalty campaign
- Add-ons: a successful loyalty program will include added features to customize or improve the program throughout its duration
- Free reports: program reports ensure you can regularly analyze data and activity. This allows you to measure the progress you’re making and pinpoint weaknesses
- An online rewards catalog: customers can use this tool for selecting merchandise, tickets to events and travel rewards
- Account management resources: your program provider’s account managers bring you strategies designed to maximize your ROI
- Communication tool: your program should include a multichannel tool for connecting to participants through texts, emails and more
Loyaltyworks Provides All These Elements in a Convenient Mobile App
The potential of even the most innovative loyalty program goes to waste if it doesn’t include a strong mobile element. People nowadays are constantly on the move. The programs they make the most of will be the ones they can access and take advantage of from anywhere. Offering rewards to your loyal customers is always a plus, but when coupled with convenience and ease of use, your program will stand out above the others. With the Loyaltyworks mobile app, your program’s features are right in your customers’ hands.
If ease of use matters to you, consider that participants don’t even need to log in! With a single click, your messages and program objectives can reach them without any extra obstacles along the way. Customers can even use their phone cameras to scan barcodes so they can process claims immediately. Point redemption happens on the spot. This allows program participants to redeem the credits they’ve already earned instead of spending cash when they’re out shopping. This readily available functionality keeps your program in the loop, ensuring customers keep it in mind while they’re on the go.
It’s a Mobile World, and Your Loyalty Program Needs to Keep Up
Just as the world around us continues evolving, the technology we utilize needs to continue progressing as well. To stay ahead of the curve, your customer loyalty program will need to feature innovative components. At the same time, it will have to stay simple and easy to use. Whether it’s our internet browser or the line at the coffee shop, speed is more important than ever. A loyalty program that takes too long to understand, or is overly complex and slow won’t yield many positive results. Customers gravitate away from complicated apps, making simplicity just as important as availability. If you’ve found yourself the best possible program for rewarding your customers and building up their loyalty, then you’ve undoubtedly gotten yourself the best of both worlds.
At Loyaltyworks, we can help you put together the best mobile loyalty programs for your needs. To learn more about how you can benefit from our sales and marketing platforms, feel free to contact us at (800) 844-5000 today. We’re always happy to answer any questions you may have!