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Companies Doing Good – Tesla

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This month’s company that’s doing good is none other than the carmaker of the moment – Tesla Motors. Never has electric power been so sexy and desirable as when it’s wrapped up in the model S’s lightweight aluminum body. But we’re not just recognizing them for building sexy cars. We’re recognizing them because they’re revolutionizing the way carmakers make cars, and how they’ll impact the environment for years and years to come.

In Marvel Studios’ 2008 Blockbuster film “Iron Man,” inventor Tony Stark created cheap and environmentally sound energy in the form of his infamous “arc reactor.” In reality, the directors of this film based their main character off of Tesla Motors’ very own CEO, Elon Musk, and his environmentally forward-thinking electric motors. To put it simply – we’re in the middle of an incredibly futuristic revolution.

But what makes these cars so great? Mainly it’s their positive impact on the environment. Not only does the Model S produce zero emissions, the batteries that power it are non-toxic, and are recycled endlessly into future batteries for future vehicles. Their process minimizes effects on the environment while maximizing profitability for themselves – it’s a true success story. The battery cells meet the requirements from the Directive on the Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment, which means they contain no heavy metals, toxic materials, lead, mercury, cadmium, hexavalent chromium, polybrominated biphenyls, or polybrominated diphenyl ether. Their closed loop of recycling means they will never have to landfill any of their batteries. Even though the battery does contain a negative terminal, we see nothing but its positives.

Mr. Musk even says they’re aiming to produce electric powertrains to sell to other vehicle manufacturers in order to make these revolutionary machines more readily available and affordable to the common consumer. He wants to wean the world off of oil dependency and his company’s success thus far suggests that if anyone can do it, they can – or at least get the ship steered in the right direction. Unfortunately, just like any other new technology, adoption by the population is what can make or break it. Tesla, with its enormous marketing drive and rock star CEO seem to be poised to be in the business for a long time.

Here’s to you, Tesla, for being a company that’s doing great while doing good. Thank you for your innovations and keep it up!



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